Hard kombucha made for everyone. From the yoga mat to the tailgate, Bad Booch set out to redefine what hard kombucha looks like, tastes like, and who it's for.

We created a bold, inclusive identity built around expressive typography, gritty illustration, and packaging that stands out and invites people in. Inspired by their vibrant flavors and diverse community, the brand was crafted to connect through story, energy, and unapologetic flavor.