A multi-million dollar mega-yacht with timeless lines and a name that didn’t take itself too seriously — a nod to the personality of its original owner, my friend Matt Hill.

We created a visual identity that reflected both elegance and irreverence. The brand system included a sleek custom logomark and a full charter website, designed to match the vessel’s stature while carrying Matt’s signature sense of humor. A rare project that blended refinement with character in the best way.