Services
- Logo Design
- Visual Identity
- Custom Icon
- Color System
- Typography
- Signage
- Print Collateral
- Creative Direction
The challenge
Help a family dental practice in Kentwood, Michigan express the reputation it had built over decades. The identity needed to feel warm, established, and reassuring.
The approach
A tooth with a growing sprout connects care with the practice’s name. A serif wordmark brings warmth, while Garden Green and Enamel White anchor a palette supported by terracotta, mineral blue, and soft clay.
The result
A coordinated identity with a custom icon, typography, color system, and signage and print applications. The work creates a calm, consistent presentation across patient-facing touchpoints.
