Services
- Logo Design
- Visual Identity
- Typography
- Color System
- Creative Direction
The challenge
Unify a home solutions company offering several services under one recognizable identity. The brand needed to communicate clarity and trust without becoming tied to a single offering.
The approach
A clean logo system, consistent typography, and a focused palette create a flexible foundation. The emphasis is on a clear company identity that can carry across different customer touchpoints.
The result
A coordinated logo, color, and typography system, with supporting brand applications. The work gives OnPoint a consistent way to introduce its services and present the business.
