Services
- Logo Design
- Visual Identity
- Custom Monogram
- Vehicle Livery
- Apparel Design
- Out-Of-Home
- Color System
- Typography
The challenge
Create an identity for a Mesa equipment transport company that hauls dozers, excavators, and loaders. Visibility on vehicles and at a distance was central to the design.
The approach
Two opposing arrows form an S, reflecting equipment going out and coming back. Strong lettering and a red, black, and white palette keep the mark direct and high in contrast.
The result
A flexible identity shown across vehicle livery, apparel, and out-of-home applications. The same core mark carries from a compact chest badge to a large vehicle panel.
